Food Business, Idea to Reality, a Food Entrepreneur’s Guide to Launching a Food Product provides a guided structure for an entrepreneur to navigate through the confusing steps to develop and successfully sell a food product. The course includes an e-book, a series of unique industry expert and entrepreneur video interviews, supplemental materials, and covers various important concepts:
- Where to Begin: The Decision to Launch, Unique Selling Proposition, Consumer Test Panels, and Incorporation and Legal Matters
- Product Development Phase: Research & Development, Lab Tests for Shelf Life, and Food Cost Analysis and Ingredient Research
- How to Proceed: Your Business Plan, Financing Options, and Labels, Certifications and Nutritional Analysis, Packaging
- Production and Distribution: Co-Packers and Other Ways to Produce Your Product, and Logistics
- Product Success: Branding, and The Photo Shoot
- How to Sell: Manufacturer’s Suggested Retail Price, Sales Strategy, and Sales Channels
- Other Important Information: Conclusion, Key Industry Terms, and Guidelines, Certifications and Labels
