The New Essential Online Resource For Serious Food Entrepreneurs.  

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The Tools You Need to Succeed.

Get instant access to a database of knowledge based on years of experience from numerous industry experts.


220-pages written specifically for  entrepreneurs launching a food or beverage product.

Video Library

Growing collection of videos covering everything from banking to packaging.

Business Resources

Comprehensive collection of business templates, documents, & planning resources.

Financial Planner

Simple planner for loan applications, determining viability, and product costing.

What's included?

With your Premium Subscription, you'll get 18-Month access today to:

  • Custom Financial Planner to generate a three-year forecast
  • Our newly-released 220 page e-Book, Food Business Idea to Reality
  • Our custom 45-lesson Entrepreneur Course
  • Our growing educational Video Library
  • Numerous Business Templates and Planning Resources

Free 1-hour advising session
($250 value!)

5 discounted half-hour advising sessions
($250 value!)

I'm ready to get started!

A Successful Product Launch Starts With a Sound Financial Plan.

Financial Planner

No experience with spreadsheets required - just answer the questions and let the planner do the rest.  Our one-of-a-kind, user-friendly spreadsheet, for Premium-Level Subscribers only, walks you step-by-step through the planning assumptions to determine your food product  MSRP and generate your 3-year forecast pro-forma documents for your business plan: Profit & Loss Statement, Balance Sheet, and Cash Flow Statement.  

Yes, I want the financial planner!

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Hear and Learn From Trusted Professionals.

Customized lessons, interviews, and discussions with subject matter experts, updated regularly with new content, available to Premium- and Essential-Level Subscribers.

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Choose The Right Resources For Your Business.

Our Resource Library contains a collection of management resources and business templates for a food product startup, available to Premium- and Essential-Level Subscribers, designed to supplement the information in the e-Book and Entrepreneur Course with customizable documents and examples.

Research & Development

  • RACI Matrix
  • Gantt Chart
  • Schedule Process Form
  • Preparing for Lab Testing Questionnaire
  • Consumer Test Panel Questionnaire
  • Process to Launch a Food Product Diagram


  • Spec Sheet
  • Recipe Card
  • Commercial Equipment
  • Co-Packer Resource List


  • Sales Channels Chart
  • Pitch Deck
  • Press release


  • Non-Disclosure Agreement
  • Indemnity
  • Partnership Considerations

Financial Planning

  • MSRP Calculation Example
  • Return on Investment
  • Profit Margin
  • Break Even Analysis
These are the tools I need!

Meet Our Team.


Food Business Idea to Reality, A Food Entrepreneur’s Guide to Launching a Product  

All subscription levels can access our newly released 220-page e-Book, not available anywhere else in the world on any other platform.

Free preview from the e-Book
I like it, I want it!

Let Us Guide You Through The Process.

Looking for a place to start?  Our Entrepreneur Course pairs directly with the e-Book, providing the framework and tools for informed decision-making as you begin designing your unique plan and map out the process to bring your product to market.

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Course Description

Available to all subscription levels, this course provides a guided structure for an entrepreneur to navigate through the confusing steps to develop and successfully sell a food product.  The course includes an e-book, a series of unique industry expert and entrepreneur interviews, supplemental materials, and covers various important concepts:

  1. Where to Begin: The Decision to Launch, Unique Selling Proposition, Consumer Test Panels, and Incorporation and Legal Matters
  2. Product Development Phase: Research & Development, Lab Tests for Shelf Life, and Food Cost Analysis and Ingredient Research
  3. How to Proceed: Your Business Plan, Financing Options, and Labels, Certifications and Nutritional Analysis, Packaging
  4. Production and Distribution: Co-Packers and Other Ways to Produce Your Product, and Logistics
  5. Product Success: Branding, and The Photo Shoot
  6. How to Sell: Manufacturer’s Suggested Retail Price, Sales Strategy, and Sales Channels
  7. Other Important Information: Conclusion, Key Industry Terms, and Guidelines, Certifications and Labels

Subscription Levels and Pricing



12-Month Access

Upgrade to Essential or Premium at any time during your Base subscription.

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12-Month Access

  •  220-page e-Book, Food Business Idea to Reality
  • 45-lesson Entrepreneur Course

Upgrade to Premium at any time during your Essential subscription.

I Need More!



18-Month Access

  •  Educational Video Library
  • Business Templates & Resource

  •  220-page e-Book, Food Business Idea to Reality
  • 45-lesson Entrepreneur Course
I Want It All!