Be Your Own Boss

The New Essential Online Resource For Serious Food Entrepreneurs.  

The Tools You Need to Succeed.

Get instant access to a database of knowledge based on years of experience from numerous industry experts.


220-pages written specifically for  entrepreneurs launching a food or beverage product.

Video Library

Growing collection of videos covering everything from banking to packaging.

Business Resources

Comprehensive collection of business templates, documents, & planning resources.

Financial Planner

Simple planner for loan applications, determining viability, and product costing.

Ready to get started?

With your Base Subscription, you'll get instant 12-Month access to:

  • Our newly-released 220 page e-Book, Food Business Idea to Reality
  • Our custom Entrepreneur Guide to lead you through the learning process
I'm ready to begin!

A Successful Product Launch Starts With a Sound Financial Plan.

Financial Planner

No experience with spreadsheets required - just answer the questions and let the planner do the rest.  Our one-of-a-kind, user-friendly spreadsheet, for Premium-Level Subscribers only, walks you step-by-step through the planning assumptions to determine your food product  MSRP and generate your 3-year forecast pro-forma documents for your business plan: Profit & Loss Statement, Balance Sheet, and Cash Flow Statement.  


What others are saying...


Hear and Learn From Trusted Professionals.

Customized lessons, interviews, and discussions with subject matter experts, updated regularly with new content, available to Premium- and Essential-Level Subscribers.


Choose The Right Resources For Your Business.

Our Resource Library contains a collection of management resources and business templates for a food product startup, available to Premium- and Essential-Level Subscribers, designed to supplement the information in the e-Book and Entrepreneur Course with customizable documents and examples.

Research & Development

  • RACI Matrix
  • Gantt Chart
  • Schedule Process Form
  • Preparing for Lab Testing Questionnaire
  • Consumer Test Panel Questionnaire
  • Process to Launch a Food Product Diagram


  • Spec Sheet
  • Recipe Card
  • Commercial Equipment


  • Sales Channels Chart
  • Pitch Deck
  • Press release


  • Non-Disclosure Agreement
  • Indemnity
  • Partnership Considerations

Financial Planning

  • MSRP Calculation Example
  • Return on Investment
  • Profit Margin
  • Break Even Analysis

Meet Our Team.


Food Business Idea to Reality, A Food Entrepreneur’s Guide to Launching a Product  

All subscription levels can access our newly released 220-page e-Book, not available anywhere else in the world on any other platform.

Free preview from the e-Book

Let Us Lead You Through The Process.

Looking for a place to start?  All subscription levels have access to our custom Entrepreneur Guide.  This resource pairs directly with the e-Book, providing the framework and tools for informed decision-making as you begin designing your unique plan and map out the process to bring your product to market.


Available to all subscription levels, this custom guide helps the entrepreneur navigate through the confusing steps to develop and successfully sell a food product.  The guide includes direct links to the e-book, a series of unique industry expert and entrepreneur interviews, supplemental materials, and covers the following critical concepts:

  1. Where to Begin: The Decision to Launch, Unique Selling Proposition, Consumer Test Panels, and Incorporation and Legal Matters
  2. Product Development Phase: Research & Development, Lab Tests for Shelf Life, and Food Cost Analysis and Ingredient Research
  3. How to Proceed: Your Business Plan, Financing Options, and Labels, Certifications and Nutritional Analysis, Packaging
  4. Production and Distribution: Co-Packers and Other Ways to Produce Your Product, and Logistics
  5. Product Success: Branding, and The Photo Shoot
  6. How to Sell: Manufacturer’s Suggested Retail Price, Sales Strategy, and Sales Channels
  7. Other Important Information: Conclusion, Key Industry Terms, and Guidelines, Certifications and Labels

Subscription Levels and Pricing



12-Month Access

  • 220-page e-Book, Food Business Idea to Reality
  • Custom Entrepreneur Guide

Upgrade to Essential or Premium at any time during your Base subscription.

I'll Start Here!



12-Month Access

  • Educational Video Library 
  • Business Resources & Templates

  •  220-page e-Book, Food Business Idea to Reality
  • Custom Entrepreneur Guide

Upgrade to Premium at any time during your Essential subscription.

I Need More!



18-Month Access

  • Custom Financial Planner
  • Free 1-Hour Advising Session ($250 Value!)
  • 5 discounted 1/2-Hr sessions ($250 value!)

  • Educational Video Library
  • Business Resources & Templates

  •  220-page e-Book, Food Business Idea to Reality
  • Custom Entrepreneur Guide
I Want It All!